Ok... Truth Time...
Any of the following are true for you...
You cringe when you give out your website, social media links, or business card.
You’re not really clear about how to describe what you do or who you do it for.
You’re uncertain about how you’re different from other similar entrepreneurs in the same marketplace.
You're not showing up for your business, going to events, or sending out regular content, blogging, posting on social media, because you don't have a web presence or you're embarrassed by your business "look."
You've pivoted your business and your brand hasn't quite caught up yet.
You're a bit unfocused with your messages, posts, emails, blogs, Instastories, FB lives, or other communication strategy.
You're a little bored with your current brand look... or maybe you've outgrown it?
If so, I know you're not alone. In fact, I've been in every. single. one. of those spots. And I've lost a lot of time, excitement, and money along the way because of it.
Do Any of These Resonate?
You want to start clearly differentiating yourself from others out there by being clear about what makes you unique.
You want to be SO excited about your brand you literally CANNOT wait to get out there.
You’d love to have an ease in talking about what you do and who you work with.
You’re ready to start putting out content and would love to have a presence that you can feel excited to share it on.
You would love to be so thrilled about your site that you wish you could see people's faces when they click on your site's link.
You want to appeal to and draw in the people you are dying to work with.
(BTW, how awesome would it be to feel confident your brand is focused on your purpose for being in business?)
You would love a good ole' fashioned refresh!!
If so, My Unique Brand Identity Design Process May be Perfect for You!
So, if you've read my About Raechel page, you've learned all about my crazy multi-passionate life and grad work in Marketing (and some branding experience on Starbucks & Disney).
Well, here's one of the crazy points where my current life as a coach & business strategist, intersects with my past life as a marketing & branding expert!
As I've fulfilled my own Divine Purpose as a coach, I've continually encountered brilliant people held back from effectively and powerfully fulfilling their own Divine Purpose because of a lack of confidence in their brand identity.
Let the Uniqueness Fiesta Begin!
In my brand identity design process, I create a Brand Concept (brand message) and Brand Theme (a visual approach for that message) for you, which will help you and me to - jointly - form a unique, authentic brand identity for you that honors who you are (since you ARE your brand) and that speaks authentically, powerfully, and directly to the people you're meant to be working with, right now.
The gorgeous, signature Brand Book is the ultimate deliverable of what we do together. Let's look at a few examples!
Here's one of the Brand Books that I did a few months ago for one of my favorite people in the world, Jen Andersen.
And, here's Jen's site: Jen Andersen Development
You can see how Jen leveraged her Brand Book to create her site, from the concept & theme, to the mood board, to the colors, to the textures, patterns, and fonts.
Here's another example of how Jen and I translated our partnered Brand Book into our other brand and business, the ever-hilarious Dynamo Developers.
Here's our Dynamo site: The Dynamo Developers.
And, again, you can see how the Brand Book helped us make decisions about our offerings, our freebie, our download format, our web design, our program titles - everything!
BTW…
Want to know why a Brand Identity is critical to your business? You’ll want to check out this article. It discusses ten very important ways a Brand Identity can support you - including two of my favorites: Saving Money and Filtering Bad Leads!
Ten Reasons to Have a Brand Identity
How My Process Works
You complete a series of exercises (that are actually pretty cool, clarifying, and transformative - at least my prior clients think so). Once done, you send those to me and we’'ll schedule a session together.
I review those exercises, put together a Brand Profile, and we discuss all that in the session.
I put together a Brand Concept & some proposed Brand Themes.
You then begin the exciting Pinterest phase! You'll create mood boards for 3 of the Brand Themes.
Once you've got 3 boards relatively complete, you'll share them with me in Pinterest and we'll collaborate together to refine, select one, and finalize the board.
Then, I begin my magic! While I create the brand book, we'll be exchanging emails, reviewing different elements of the brand design such as inspiration images, color palette, fonts, etc. You'll have opportunities to review the brand book and share feedback.
As the brand book nears completion, we bring in my graphic designer who will collaborate with you and me to create a typography-based logo for your brand (that's font- or text-based for non-design peeps).
Time-frame: This brand identity design process usually takes place over the course of about 4 - 6 weeks. Of course, you can spread it out longer if you'd like, up to 6 months.
If you'd like to accelerate it, the fastest it could be done is 3 weeks, at this point - BUT we'll need to make sure my schedule, client load, and graphic designer can accommodate it, so inquire first if that's a deal-breaker for you.
“Raechel was wonderful during this entire branding process. She has a great understanding, regardless of the business type, of what you need to focus on and offers gentle intuitive guidance and direction. I was so impressed by how in tune she was and how she was able to capture my aesthetic and direction with her process. I have even more passion and more ambition to work on growing and reintroducing my business.
My new brand takes me to the next level! It truly captures who I am as an individual and a designer – strong, understated, and sophisticated. Raechel helped me realize I sold myself short prior to this process. Because of this, I’m more passionate than ever about my business!”
What You'll End Up With!
At the end of our work together, here's what you'll have...
A Brand Identity Assets folder (shared with you through Dropbox) which includes
your 5-page Brand Book in both png & pdf form (see more about the Brand Book below)
your Font Files (for personal use; you'll be responsible for purchasing any font files for marketing use, if it's necessary - some of the fonts will definitely be free)
your Paid Images (these will be any images that I've purchased or acquired for you in the making of your Brand Book - think texture or pattern images)
your Logo Files (this will be your typography logo in color, white, and black - in 4 files formats: ai, eps, jpg, and png)
Deeper clarity around your Brand's Purpose, People, and Products (i.e., who you serve, how you serve them, and what your offerings are) from the exercises you did, our session, and the Brand Profile I created
Understanding of what sets you apart from the others in your field, and a greater appreciation for your gifts
“When I thought of having to create my own brand it totally stressed me out. It’s the old saying it’s hard to see the forest for the trees, but once I knew Raechel was going to walk me through the process, I knew I would be in excellent hands!
What Raechel uncovered for me, my brand, and ultimately my company, was a rich deep inside look into how it is I show up in the world as a coach, a CEO, and a woman who wants to make a difference in people’s lives. The exercises she has you complete are an important and necessary step because your answers allow her to tap into her intuition and create the brand portfolio which resonates with you. It’s pure magic!
Working with Raechel was one of the best investments that I have made to date for my business and my brand. She really got me and was able to excavate things about me I had no idea were under the surface. She really is in her zone of genius and if you want a brand you are excited about and really in love with, then do yourself a favor, work with Raechel! She truly cares about you and your business and it shines through with every conversation, every exercise, every step she takes with you. I promise you won’t be disappointed.”
Tell Me More About this Brand Book...
For those asking, "What the heck is a Brand Book, what's in it, and how am I ever going to use it?!?!"
Brand Books are referred to as different things in the branding world - Style Guides, Blend Boards, Brand Identity Guides, etc. They're all similar and mean approximately the same thing.
It's simply a playbook or script for people who are working on the back-end of your business. It's something to pass on to the creatives who are working with you so everyone is working from the same set of notes. It hopefully conveys the same information in the language of creative people or designers.
Here is what is included in the Brand Book that I'll make for you.
Brand Concept (your brand message)
Brand Theme (the visual approach to the brand message)
Brand Personality Adjectives (5-6)
Brand Inspiration Images (10-14)
Brand Colors with the Hex numbers (5)
Brand Textures & Patterns (3-4)
Brand Logo (typography only)
Brand Fonts (4-5)
Brand Profile (who you serve, how you serve them, your offerings)
Brand Mood Board (taken from a Pinterest board you create with my support)
You'll then pass that Brand Book on to any creatives or business support people that you work with, going forward. Here are some examples of who that might be...
Web designer or developer (this might even eliminate the need for a web designer, depending on your web developer's skill set, or it might cut down on the cost of your website work)
Graphic designer (for social media templates, marketing creations, business card design, power points, cover letters, catalogs, freebie/download designs, email templates, etc.)
Lifestyle or other Professional photographer
Stylist - Clothing, Make-Up, Hair
Coach, Strategist, Mentor, Mastermind, Accountability Partner
“As a result of this process, I feel truly and authentically connected to my brand and am confident it is headed in the same direction as my business – which is towards greater success! With this brand, I feel excited and poised to do powerful things. It’s clear and strong, just as my business is, and the exercises, combined with the final look and feel, validated that.
Overall, I was quite surprised by the simplicity of this process. Sometimes when we enter into a big process, we’re expecting a lot of work; that was not the case here. In the end, Raechel’s process was simple, dynamic, and powerful!!”
Is This For You? - MUY IMPORTANTE! - This is NOT For Everyone!
If you know me, this part won't come as a surprise. I'm super real and up front. No surprises. No hidden agendas. No deceptive sells. All cards on the table. Full disclosure - always.
I want everyone to always feel cared for and protected whenever we work together. I really genuinely care about you, me, and the work we do together.
I want everyone to leave happy... Actually, not just happy - THRILLED.
First know this…
I can support almost ANYONE on their branding!
AND, before you click the purchase button below, here are some really helpful ways to know if this process is the right fit for you, OR if we should connect to co-create something unique for you!
Check out my Brand Identity Design Process Right-Fit Checklist to learn more!
Please make sure you read the Checklist before signing up!
“Working with Raechel has been a dream come true! I’ve always loved her spunk, her sass, and her ability to just hold space with such curiosity, compassion, and spot on intuition. I knew as soon as the opportunity arose to work with her that I had to take it! The exercises she offered right off the bat pushed me to see myself in a whole new light. I had to really dig deep at times and listen to my intuition, especially when I felt myself wanting to have the “right” answers.
Throughout the process Raechel just got me. She got me/my brand in ways that I didn’t even get me/my brand. Everything she sent was spot on and spoke right to my soul! She offered to work through anything that came up and was readily available any time I had a question or concern. You can tell she truly cares about her clients and their happiness! I am absolutely in love with the final product! I feel a new energy and excitement surrounding my business and am looking forward to the future of my business more than ever! I would work with Raechel again in a heartbeat. She’s worth every penny!”
Let's Talk Investment!!
And, yes, this truly is an investment. You’re not just purchasing a product or a service here.
You’re taking another concrete step in celebrating your uniqueness!
You’re putting a stake in the ground and saying, “Here is where I belong, right now. THIS IS ME!”
Here are some of the immediate returns on the investments that you’ll get...
a set of exercises are truly transformative and incredibly clarifying (invaluable, just by itself)
an awesome, gorgeous Brand Book that will, no doubt, save you time & money with future creatives (probably worth about $3,000)
a typography-based logo ($100 - $200 value)
a rad, rockin' session with me (at least a $400 value)
a change in the trajectory of your business! (priceless!!)
Plus, confidence, clarity, excitement, momentum, passion, and so much more that’s not even quantifiable!
The investment for this Brand Identity Design Process with me is…
$1,499 or 3 payments of $599!!
Together, we’re going to begin honoring your gifts and start decorating the platform you’re meant to shine on - as only YOU can!!
“Raechel made the branding process feel effortless, light, and accessible, which is quite different than some other branding strategies I’ve been introduced to in the past. Not only that, but Raechel is incredibly responsive, transparent, and supportive. I truly feel I can tell her anything, which was so important in this process because that’s what made it possible for my personality to be woven throughout the new brand.
The most valuable part of this process, for me, was the exercises, which included hearing from my clients. That part was eye-opening and validating; it confirmed I was on the right track and clarified, even further, where I ought to focus my efforts. Leaving with a vibrant, cohesive brand is simply icing on the cake!”
I’ve been in business a while. I’m now pivoting, working with a new group of people. I have not worked with any of my ideal clients (or worked with them on a paid basis), but I’m very clear about who they are, why I’m working with them, and what I’m offering them. I may even have specific people in mind as my ideal clients. I need a new brand; I can’t use the current one. Can I sign up?
Read answer HERE.
I am just starting and really want a web presence and brand. I haven’t worked with any ideal clients - at least on a paid basis. Is there anything you can do for me?
Read answer HERE.
I am changing niches. I am not really clear about who I want to work with, but I know I want to change. In the meantime, my current website or brand won’t support me, but I don’t want to pass up options to give out my name. Is there anything you can do for me?
Read answer HERE.
I'm a Designer or have Design training or background. You said I was to report down here for a Disclaimer...
Yes, thank you!! I just wanted to have a little chat with you! Let’s continue the chat HERE.
I am using the three payment option. When are the second and third payments due?
Thank you for investing! I am so excited to work with you. Your card will automatically be charged in 30 days, and then 30 days after that. Easy peasy.
What if I want to do more work with you after I’m done? Can we work together?
Read answer HERE.
“Working with Raechel to develop my personal brand identity has been one of the most beneficial things I have done for not only my business, but for me, personally. The process provided me with the direction and clarity I needed to take my business to the next level. I have a renewed sense of confidence in the direction I want to grow myself and my business.
Raechel is fantastic to work with. She uses her great insight, intelligence, and creativity to guide the process. I highly recommend her to help you develop a clear sense of identity and brand. Plus, she’s just a lot of fun!”
“Raechel GETS YOU, and she gets the connection between you and your ideal client. Quickly. Intuitively. Brilliantly. And the fact that she is funny as hell makes the process of digging into your brand a fun adventure . . . because trying it on my own was far from fun! If you are like me, considering the look and feel of your brand - showcasing who you are while at the same time appealing to your ideal client - is overwhelming. Raechel’s process brings clarity and simplification.
She provides more than just the right colors, fonts, and images . . . she gifts you with confidence - confidence to put yourself out there knowing that those you are meant to work with are drawn not just to your words and accolades, but how it will feel to work with you. Priceless!!!”
THINKING ABOUT A doing a launch for a BRAND or re-brand?
I've created a unique checklist specifically designed for anyone considering or about to launch a new brand or a re-brand. It provides a nice overview of all the steps to ensure you've got covered before you hit that 'Launch' button!
Download it for FREE here: FREE BRAND LAUNCH CHECKLIST